APAC Conference: Marketing

The Marketing team helps market the conference through communications such as email, social media and phone call outreach. The committee works closely with the Executive Director to ensure consistency with the organization’s overall brand and minimize duplication of efforts. All committee members are encouraged to participate in the marketing efforts to help increase the reach.

  • Send Executive Director initial marketing content for conference web site.
  • Conduct outreach and promote conference in the following ways:
    • Create content for emails that the Executive Director will send to members and non-members. 
    • Reach out to contacts you know within the APAC region (schools and employers) with specific asks. 
    • Share information about the conference on social media channels.
    • Create testimonials (video, text, etc.) to use in communications. 
  • Assist the ED with the design and development of the conference collateral, which includes a web/email banner and the design of the printed program. 
  • Select conference bags. The ED will provide a list of design choices for the committee to select from.