Employer Engagement Advisory Board SOP

Revised August, 2022

One of MBA CSEA’s strategic objectives is to increase membership and engagement of our employer members. To reach this objective, it’s necessary to gather feedback and input from our existing employer members to ensure we are serving them well. We also aim to gather feedback and engagement from members in employer relations roles, as they have unique insight about employer needs and the ability to conduct outreach on behalf of CSEA. The Employer Engagement Advisory Board will serve as an additional resource to gather advice and recommendations for the Executive Director and Board of Directors.


Advisory Board Goals

  • Serve in an advisory capacity to the Board of Directors to help guide strategic decisions.
  • Ensure employers are represented in decisions made by the board and committees.
  • Help promote the association to potential employer members, either by providing first-hand knowledge about the value of membership and/or reaching out to employers as appropriate.
  • Engage influencers on the school side to provide advice and maximize outreach efforts.
Examples of the role the Advisory Board might play include:
  • Provide topics of interest to employers for programming that could be delivered via webinars and conferences.
  • Observe what other professional organizations are doing to engage employers and provide MBA CSEA with advice and best practices as a benchmarking tool.
  • Review the Recruiter Benchmarking Survey and provide input into questions and format.
  • Provide input into new programs and services being considered by the board or committees.
  • Encourage employers to join MBA CSEA as they meet other companies during networking opportunities.
  • Share employer-focused marketing information about CSEA events and activities on social media to increase our reach.
  • Provide feedback into employer-focused marketing collateral.
  • Advise on industry trends.
  • Help segment the employer membership market to assist with focus.
     

Structure/Commitment

Advisory Board members will be invited to participate by the Executive Director and/or Advisory Board Chair based on their commitment to the institution. When possible, diversity of company and school size, type of hire (MBA vs Specialty Masters programs) and industry will be considered. Ideally, a school from each U.S. region with a large concentration of employers will be identified. There are no specific terms for participation; members will be asked to serve until no longer available. The Advisory Board will consist of a majority of MBA CSEA members, with a limited number of spots available for non-members to use as a recruitment tool.

The Advisory Board will meet once per quarter (or more frequently if needed) via conference call (approximately 90 minutes), and would also be available as a resource via email as needed. The Executive Director will manage communications in an effort to streamline the time required and coordinate feedback efforts. The agenda for the meetings will be set by the Advisory Board Chairs and Executive Director and will include an update from the Board. The President and Executive Director will attend Advisory Board meetings, and the Executive Director will report back to the Board of Directors and committees as appropriate.

The ideal number of board members will be 12 – five school representatives, 5 employer representatives, plus the Executive Director and President.


Leadership Roles

Executive Director
  • Oversees and is a member of the Advisory Board.
  • Is included in all leadership and group meetings and communications.
  • Is consulted about anything the group will be bringing to the board.
  • Manages board communications and meeting arrangements, including scheduling meetings.
  • Along with the President, selects the Advisory Board Co-Chairs.
  • Along with the Advisory Board Chair, selects group members.
  • Serves as liaison among all MBA CSEA committees and groups, assisting with opportunities for cross-committee and group communication and collaboration when needed.

Advisory Group Co-Chairs
  • Ideally, a school and employer member will be selected as co-chairs.
  • Along with the Executive Director, selects board members.
  • Chairs board meetings.
  • Works with the Executive Director to create an agenda for board meetings, and distributes the agenda in advance of the meeting.
  • Ensures that notes are taken during the meeting and distributed to the board after the meeting concludes (note: it's recommended that the chair appoint a board member for this task).
  • If needed, follows up with board members in between meetings to help manage group commitments. For example, if the group decides to assist with employer outreach for the conference, the chair would follow up for updates on how the outreach is going.