• Provide feedback into the conference collateral, including the email banner and web site visuals.
  • Assist with creating marketing copy for email and social media campaigns, including individual copy for specific membership segments (employers, schools, etc.).
  • Write blog posts with member perspectives on conference content.
  • Distribute conference promotions to non-member attendees through email and social media to help increase reach, and manage a process for other committee members to do the same.
  • Help identify additional promotional opportunities, working with the Executive Director for historical knowledge and strategy.