Standards Committee: Rankings Media
The Executive Director is the primary manager of all media relationships, including rankings media. The committee assists in the following ways:
- If possible, the Board Liaison to the Committee (or another appointee) attends the annual media meetings in NY and DC each year, along with the President and Executive Director. Additional meetings and phone calls with media institutions may be added to the schedule as feasible.
- Assists the Executive Director with responding to media inquiries regarding the standards, if needed.
- Assists with interpretation of surveys requested by rankings publications and dissemination of information to the membership. Reviews surveys in advance (if provided by the rankings media) and creates advisories to be distributed to the membership. The process for rankings survey review and advisories is as follows:
- A rankings survey is received, either by the media (preferred), or from a committee member who has received the survey from their Marketing Department. A member of each of the subcommittees should be asked to serve as a primary contact to make sure surveys are received by the committed as quickly as possible once they are disseminated by the rankings media.
- The survey is sent to either the full committee or a subgroup who is working on this topic. The group reviews the survey and compares it with the Standards, making note of any discrepancies. Be sure to pay attention to all survey questions, not just the ones that are designated as being about careers or outcomes. Ideally, a quick turnaround would be used for this (i.e. 2 – 3 days).
- A full list of discrepancies, including specific references to the survey and the Standards and recommendations for the advisory, is sent to the subcommittee chair and the Executive Director for final review/comment. Once an agreement is made, an advisory is created and sent to the membership by the Executive Director.
Sample survey review:
Question 2 of the survey includes “Communications” as an industry, but according to the Standards Table 4B, the industry should be “Marketing/Sales.” Recommendation: ask members to include students in the “Marketing/Sales” industry under “Communications” in the survey.